Coca Cola

When looking at the beverage industry, Coca Cola is definitely the global leader. They have developed several methods of product differentiations. Some of them are:

Variety

The brand’s has a lot of sub-products (diet coke, sprite, Fanta, etc) which is a good strategy that lets them increase the volume of sales by letting the consumer choose a product of preference.

Quality

The unique taste of Coke is what sets it apart from the others, since being all that customers want, the product fully meets the needs. Although its main product, Coke, is a sugar water drink like many of its competitors it is slightly diff

Advertising

The Coca Cola ads are always characterized by the controversy they cause. These spots are characterized by including some catchy music, a deep message or simply by its long duration. This is one of the reasons why they are so known around the world.

Distribution

Coke’s distribution system is very unique compared to its competitors, having a huge impact on its customers. The availability, served in many countries, and visibility of the product are huge factors which make an important positioning in consumer’s minds.

Social Responsibility

Coca cola worries supports environment protection with methods such as: recyclable packaging, promoting recycle campaigns around the world and also developing more sustainable packaging.

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