Conversacion Ingles

INSTITUTO POLITECNICO NACIONAL

ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACION

UNIDAD SANTO TOMAS

ICKILL

MATERIA: ADMINISTRACION DE PRODUCTOS Y SERVICIOS EN INGLES

GRUPO: 5RM3

ALUMNOS: FERRA MARTINEZ ALEJANDRO

PICHARDO GOMORA TANIA

COVARRUBIAS MANUEL

MARTINEZ MONFORT JOYCE

ZAVALA SANDOVAL LUZ MARIA

Idea generation

Satisfy a taste on the palate, keep a tradition, have a nice time for consumers, a reason to be with your partner, family or friends consuming a healthy Mexican product by a traditional palette of homemade Bulgarian

Idea screeanig

Ichkiil he born from the idea of making a product rich and healthy again; Popsicles made from milk Bulgarians with all natural sweeteners, satisfying a taste, momentary delight for people who consume mainly made for people with obesity, diabetes and gastrointestinal problems in Mexico City, this is a totally natural product quality that does not harm the health of those who consume the popsicles

Product concept development

In a globalized world where all foods contain preservatives and ingredients that harm the intestinal health of Mexicans, these palettes help those who like to enjoy a snack like this without sacrificing taste, much less health

Product concept testing

The Concept that we will use for testing a very economical alternative to publicize our product which will mail, fax or e- mails

At the time of the test concept , ways to explain the product will be the verbal description and sketches

Verbal description

Pallets ich kill are made with fresh materials and the highest quality, for the benefit of our consumers and the materials with which it is made are 100% natural, thus no health effects, on the contrary having beneficial effects as an example the same does not affect blood sugar levels, Ich kiil worries that consumers enjoy a rich product to satisfy a taste at the same time not harm the body people with sugar problems, overweight, with intestinal problems can give taste to combine taste, health and taste

Marketing strategy develpoment

Development and implementation of marketing strategies

Using POP material

Objective: To present our customers with the key attributes that differentiate our product from the competition.

implementation:

To reach consumers using flayers implement and borders indicating that Kiil Ich is a natural palette, 100% Mexican, it is healthy and can be consumed without any problem and that does not harm health

Flayer

Cenefas

These in order to be distributed directly to the point of sale with a demoedecan kindly

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