Evidencia 13: Resumen ejecutivo Marketing plan.

Evidencia 13: Resumen ejecutivo Marketing plan

Una vez terminado el Plan de acción de mercadeo, Escribir un resumen ejecutivo en inglés, donde explique en qué consiste dicho material.

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2. Clic en el título de esta evidencia.
3. Clic en Examinar mi equipo y buscar el archivo previamente guardado.
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MARKET ACTION PLAN.

Any business organization must have an action plan market, have the same is essential to prevent and address all situations that may be faced in any field, you need to have well-structured hierarchy of the company to achieve stability. Of course it must have strategies to be implemented if any situations arise within the company and the environment.

 We have types of organizational structures.

Officials who have worldwide i/o continents, countries, regions, etc., for product production. And it varies according to the business organization.

Control and coordination mechanisms

1. Structure of the organization

2. Coordination of plans and strategies

3. Conclusion standardization

4. Planning

5. Control of results

6. Control staff

7. Informal communication

8. Socialization of objectives and results

Companies must have a contingency plan providing for the risks they may face in case a situation arises in particular should have a good structure for the proper functioning, these are preventive, predictive and reactive.

They should also have guidelines that guarantee a good result, backup plan, emergency plan and recovery plan. It is clear that before activating each of the plans is necessary to make a periodic review to determine the status in which the company is the types of failures strengths also have a good team that contribution so that this work is carried out satisfactorily.

To facilitate control and efficiency should:

-Standards

-performance evaluation

- Comparison

-Corrective action

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