Mercadotecnia

The Pocket Watch Was the World’s First Wearable Tech Game Changer

Would you wear a computer on your wrist?

It’s a new high-tech debate, as “wearable” computers begin to go on sale. We’ve long grown accustomed to carrying a computer in our pockets—but now tech firms are betting we’d rather have one on our wrist, showing us our messages, social-networking pings, maybe some Google searches. Already, over 400,000 people bought Pebble smartwatches last year, and Google’s head-mounted Glass computer was released to over 10,000 early adopters. Apple is widely rumored to be putting out a smartwatch later this year.

For many, wearables seem like a final, crazed step in information overload: Tweets on your wrist! Supporters, however, claim that a smartwatch might actually be less annoying—because you can quickly glance at it.

This isn’t the first time we’ve run through this debate, though. To really understand how the wearable computer could change our lives, consider the impact of the original wearables—the pocket watch and the wristwatch.

Clocks began to transform everyday life as early as the medieval period, when church bells sounded the hours, letting villagers know the pace of the day. But timekeeping began to weave itself into day-to-day life in an entirely new way as clocks became more omnipresent and portable. Affordable pocket watches weren’t common until the 19th century, but once they arrived, they quickly invaded the world of commerce. When you could time your actions with those of a remote trading partner, new styles of just-in-time commerce could emerge.

“Merchants desperately needed to time certain things,” says Nigel Thrift, co-author of Shaping the Day, a history of early timekeeping. “If you think about all the farms, those goods and crops around London, if they don’t get to the city at a certain time, they’re spoiled.” Meanwhile, pocket-watch-wielding conductors meant trains could begin to keep regular schedules; scientists and astronomers could conduct more precise experiments. Portable watches even made it easier for lovers to conduct illicit affairs, by arranging to meet at a preordained spot and time. (“You try conducting an affair without a sense of time,” Thrift jokes.)

And when precise time wasn’t available? Chaos ensued. In 1843, elections in Pottsville, Pennsylvania, were disputed when nobody could agree on what time the polls had closed—because the townspeople didn’t synchronize their clocks. (“It is well known that we have no exact or certain standard of time in this borough,” complained a local paper.)

Having a watch wasn’t just about keeping to the clock, though. It was a cultural marker—a performance of punctuality. Every time you pulled out your watch, conspicuously and in public, you signaled others that you were reliable.

“You were a modern person, a timekeeping person, a regular

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