Nike Football Hypervenom

Item: Nike Football Hypervenom

Slogan: A NEW BREED OF ATTACK

This commercial is for people that practice soccer all ages, no matter how good are you in soccer, if you have the money to buy it, you would have to buy it, because they are comfortable and really beautiful. The only way you can use this product or item is when you practice or play soccer is not any another situation in where you can use this soccer cleats.

I think that this commercial was amazing and creative the way that they try to give you the item was very creative that box with a counter in front of it, really imaginative.

The way that they try to persuade is promote because they only make sure people know about a new product in order to persuade them to buy it.

Techniques that Nike uses to sell its product are:

• Convince people to “join the bandwagon”: Because they imply that if Neymar uses that soccer cleats all in world uses it.

• Provide “snob appeal”: In this video they imply that use of a product makes the customer part of an elite group.

• Provide testimonials: In this commercial Nike uses Neymar Jr. to endorse the product.

Extra information

The new Nike Hypervenom debuted on June 2 in the Brasil vs England match on the feet of Neymar and Wayne Rooney. Other players set to wear the boot include Zlatan Ibrahimovic and Robert Lewandowski.

The Hypervenom’s upper is created using the new NIKESKIN system. This execution of NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and is finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions.

The Hypervenom also features new foot last, removing excess materials to place the foot closer to the ground and ball. It is Nike’s most anatomical last to date.

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