Análisis de Caso Mercado de Jugos grupo
Enviado por Waldo8408 • 24 de Noviembre de 2022 • Apuntes • 4.684 Palabras (19 Páginas) • 40 Visitas
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[pic 4]
TABLA DE DATOS
TIPOS DE JUGOS | COMPAÑÍA RP | COMPAÑÍA LZ | ||
1997 | 1998 | 1997 | 1998 | |
LISTO PARA TOMAR |
|
|
|
|
Naranja | 934,044 | 1,074,716 | 25,617,804 | 33,342,375 |
Uva | 992,413 | 975,103 | 1,738,827 | 1,791,748 |
Coctel de Frutas | 464,353 | 363,837 | 10,701,264 | 10,332,350 |
Manzana | 1,000,000 | 728,597 | 2,313,940 | 2,256,429 |
Limón | 422,968 | 358,991 | - | - |
Subtotal | 3,813,778 | 3,501,244 | 40,371,835 | 47,722,902 |
CONCENTRADO |
|
|
|
|
Pera | 369,477 | 494,705 | 456,654 | 483,346 |
mango | 781,518 | 632,624 | 830,773 | 671,162 |
Fresa | 336,299 | 324,786 | 189,738 | 156,713 |
Guineo | 209,020 | 256,788 | 236,481 | 269,582 |
Subtotal | 1,696,314 | 1,708,903 | 1,713,646 | 1,580,803 |
Total General | 5,510,092 | 5,210,147 | 42,085,481 | 49,303,705 |
- ¿Cuál es la participación % de cada uno de los sabores por categoría y del total general dentro de su empresa?
# 𝑈𝑛𝑖𝑑𝑎𝑑𝑒𝑠 𝑑𝑒 𝑐𝑎𝑑𝑎 𝑠𝑎𝑏𝑜𝑟
% 𝑃𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑐𝑖𝑜𝑛 𝑝𝑜𝑟 𝐶𝑎𝑡𝑒𝑔𝑜𝑟𝑖𝑎 = [pic 5] ∗ 100
𝑇𝑜𝑡𝑎𝑙 𝑑𝑒 𝑈𝑛𝑖𝑑𝑎𝑑𝑒𝑠 𝑑𝑒𝑙 𝑡𝑖𝑝𝑜 𝑑𝑒 𝑗𝑢𝑔𝑜
# 𝑈𝑛𝑖𝑑𝑎𝑑𝑒𝑠 𝑑𝑒 𝑐𝑎𝑑𝑎 𝑠𝑎𝑏𝑜𝑟
% 𝑃𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑐𝑖𝑜𝑛 𝐺𝑒𝑛𝑒𝑟𝑎𝑙 = [pic 6] ∗ 100
𝑇𝑜𝑡𝑎𝑙 𝑑𝑒 𝑈𝑛𝑖𝑑𝑎𝑑𝑒𝑠 𝑑𝑒 𝑡𝑜𝑑𝑜𝑠 𝑙𝑜𝑠 𝑡𝑖𝑝𝑜𝑠 𝑑𝑒 𝑗𝑢𝑔𝑜𝑠
Resultados:
PARTICIPACION DEL MERCADO | |||||||||||
TIPOS DE JUGOS | COMPAÑÍA RP | COMPAÑÍA LZ | |||||||||
1997 | 1998 | 1997 | 1998 | ||||||||
LISTO PARA TOMAR | Categoría | General | Categoría | General | Categoría | General | Categoría | General | |||
Naranja | 24.49% | 16.95% | 30.70% | 20.63% | 63.45% | 60.87% | 69.87% | 67.63% | |||
Uva | 26.02% | 18.01% | 27.85% | 18.72% | 4.31% | 4.13% | 3.75% | 3.63% | |||
Coctel de Frutas | 12.18% | 8.43% | 10.39% | 6.98% | 26.51% | 25.43% | 21.65% | 20.96% | |||
Manzana | 26.22% | 18.15% | 20.81% | 13.98% | 5.73% | 5.50% | 4.73% | 4.58% | |||
Limón | 11.09% | 7.68% | 10.25% | 6.89% | 0.00% | 0.00% | 0.00% | 0.00% | |||
Subtotal | 100.00% | 69.21% | 100.00% | 67.20% | 100.00% | 95.93% | 100.00% | 96.79% | |||
CONCENTRADO Pera | 21.78% | 6.71% | 28.95% | 9.50% | 26.65% | 1.09% | 30.58% | 0.98% | |||
Mango | 46.07% | 14.18% | 37.02% | 12.14% | 48.48% | 1.97% | 42.46% | 1.36% | |||
Fresa | 19.83% | 6.10% | 19.01% | 6.23% | 11.07% | 0.45% | 9.91% | 0.32% | |||
Guineo | 12.32% | 3.79% | 15.03% | 4.93% | 13.80% | 0.56% | 17.05% | 0.55% | |||
Subtotal | 100.00% | 30.79% | 100.00% | 32.80% | 100.00% | 4.07% | 100.00% | 3.21% |
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