Dunkin Ko Case

First of all, i would like to begin with a brief introduction to the topic.

This article speaks about the situation between two of the biggest donuts&coffee business in the United States, Dunkin' Donuts (I will refer to it as "D") and Krispy Kreme(I will refer to it as "K"). It explains us the main differences among them and the strategies and figures that they were facing aroung year 2000.

It also gives us opinions of experts such as Christopher Muller, an associate professor at the University of Florida's Rosen School of Hospitality, or Koehn of Harvard. Even the author quotes founders and managers of both companies.

I am going to explain what comes to my mind when I read this information, focusing on strategies basically.

To begin is important knowing the situation and life of both companies. D is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chain in the world, with 15,000 restaurants in 37 different countries. The chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. Regarding K, it is a doughnut company founded on July 13, 1937. Krispy Kreme founder Vernon Rudolph bought a secret yeast- raised recipe from a New Orleans chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling to local grocery stores. Products are sold in Krispy Kreme stores, grocery stores, convenience stores, gas stations, Wal-Mart, and Target stores in the United States and also internationally.

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