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EMOTIONS


Enviado por   •  10 de Junio de 2015  •  Informe  •  581 Palabras (3 Páginas)  •  115 Visitas

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EMOTIONS

All videos that we saw has an interesting way to transmit a message, that messages made us feel different emotions as happiness, sadness, encouragement, joy, etc.

All the messages that the videos show us is to spend something, and that is a way to get into the consumer to create a necessity to get some product or service.

That is the emotional marketing, and in recent months many brands have chosen to orient in that sense their video marketing campaigns, since there is nothing better than a video to convey emotions and feelings. A good video emotional marketing campaign can have huge success in social networks, and many times to do so does not need a huge budget but a good idea, and some sensitivity to develop.

Emotion leads to action. So, for purposes of viral marketing definitely emotion plays a key role.

The advertising that make the same consumers about a product or service is very powerful, and Social Networks today facilitate this work.

We must not forget that consumers do not want to be used as a means of dissemination of an ad, is a natural action that leads them to want to transmit and share. They quickly identify the authenticity and transparency of the advertiser so the company is seeking work that consumer’s feel that they are their accomplices and collaborators of the message.

Those videos showed products that other companies could buy and sell them as individual as well, an example it can be the Coca Cola Company that announce its products and there are individual consumers that buy them and also there are little business that buy them to sell them to the final consumer. Another example it could be those videos that showed ideas and thoughts that a company as marketing agencies or different groups can use. Also known as an industrial customer, an industrial consumer is an entity that purchases products with the intent of using those products in the course of operating a business. This is different from a private consumer, who purchases goods and services for their own personal use. The term is also sometimes used to identify any customer that purchases industrial products, whether they are intended for use by a business, a non-profit organization, or by an individual. This term are used to identify what the consumer are going to buy and the reason for its purchase.

The human has the capacity to control the emotions that is emotional intelligence, if you let that the emotions dominate you your emotional intelligence will get down, sometimes we cannot control the emotions, because they are too strong that our body cannot think in another thing; consequently the emotions dominate you. A marketer has to cause a emotion that the client cannot control it, cannot dominate it because then you will have a lot of purchases from that product. The emotions defined you if you, but sometimes you don’t need to show them to all the people, just keep them for you and

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