Marketing Objective

Marketing Objective:

The objective Media for the Brand for 2011 is that men drink a diet cola and this we will make it with a campaign in which the man feel masculine and in their environment drinking diet cola but always knowing the benefits it gives and make them aware that light is not for women is for everyone. This will be achivied without mentioning the word lost of weight or words that unconsciously they mixed with women.

The bottom line is that in the ads appear married , handsome , studious, succesful and healthy man so they have a conection.

Depending of the theme of the ad the slogan will change, if the ad is about a men that works the slogan will say TO BE SUCCESFUL DRINK DIET PEPSI .

If the ad is of a married gay the slogan will say TO BE AN EXCELENT HUSBAND DRINK DIET PEPSI.

This campaign is dedicated 100% to man we´ll also use posters in offices, gyms and we´ll give examples in the streets and most visited restaurants.

This campaign is for specially for men between 25 and 44 years old with a bachelors degree with an income of 75000 plus interested in family, exercise, work, health and to be a succesful men.

The Budget we have is :

BTL $135,000.00

ADITIONAL AGENCY SERVICE 70,000

PRODUCTION TV 10 SPOTS $2000 C/U 520,000.00

PRINTED PRODUCTION $650,000.00

PRODUCTION AND MUSIC 10 THEMES $150,000.00

INTERNET $120,000.00

CD150,000 U MUSIC 180,000.OO

AGENCY CREW PROMOTION 200 $422,000.00

PRIZES $120,000.00

SPECIAL PRIZES $100,000.00

PACKAGE OF BASIC MEDIUMS (TV,INTERNET FLYERS,ADS ) $2,200.00

DESIGN AND DEVELOPMENT $220,000.00

AGENCY SERVICES $855,225.00

TOTAL $5,742,225.00

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