McDonalds: Empresa Con Compromiso

Every company, regardless of size or sector in which it operates, accurate develop a marketing plan. This must meet certain requirements to be effective and demands of its leaders: a realistic approach to the situation of the company; its production be thorough and complete; must include and develop all objectives; must be practical and affordable for all staff; fixed intervals, with corresponding improvements; and shared with all staff of the company.

It is also important to note that the company must specify exactly and carefully mission that will govern the company, the mission is critical because it represents the operational functions to be executed in the market and will supply to consumers.

In this issue we focus on all the important points that should include a marketing plan, without forgetting what is its purpose. Below are the details points, the previous analysis to be performed by the company, how to mark your goals, the development of these objectives, and the phases in which the plan is divided to achieve the expected goals.

We cannot forget that should not be an isolated activity but, on the contrary should be perfectly united to other company departments (Finance, production, quality, personal etc).

The marketing plan is a tool that allows us to set ourselves the way to get to a particular place. We can hardly produce it unless we know where we are and where we go.

1. SECTORIAL ANALYSIS

1.1 Sector and Market

At this point we analyzed the sector, relevant data, trends, structural elements, etc. We start by defining the word "sector" what is meant by "the group of companies or businesses that fall into a special area within the economic and productive activity."

There are times in which market and industry concepts can be confused, and even marketing plans which appears only analyze one and includes both. Therefore, the following scheme includes two concepts that are related but are different completely.

1.2 Sector

The sector refers to all companies out there within an economic sector, such as the transport sector, drinks industry, pharmaceutical industry, field events. In each sector we can find several subsectors. For example, in the transport industry we can find land, sea or air transport, each with different characteristics. Here we will analyze more technical aspects. The first thing to identify and have clear is, in which economic sector we are and what their subsectors are. After this is clear, we can already start looking for specific information such as;

- Economic Characteristics: how important is the sector in GDP and if in recent years is growing or shrinking.

- What changes are occurring in the sector? For example, in the event, which is what I have fresher, is lowering the budget by companies and are getting smaller and shorter events.

- And what competitive forces operating in the sector and how are strong.

1.3 Analysis

A situation analysis is also known as a SWOT analysis, the firm's evaluation of its strengths, weaknesses, opportunities and threats. Its role in the marketing plan is to give decision-makers an integrated appraisal of the resources they have to work with and the challenges they face. Strengths and weaknesses are internal to the firm; for example, a bookstore might benefit from a large inventory but have problems paying expensive rent. Opportunities and threats arise from the outside world;

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