Test Marketing

Marketing

1. Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

a. Test

b. Arrange

c. Analyze

d. Control

2. The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. It is known as:

a. Marketing data

b. Marketing intelligence

c. Web Master

d. Secondary data

3. Which of the following steps in the marketing research process has been left out: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

a. Developing the research budget

b. Choosing the research agency

c. Choosing the research method

d. Developing the research plan

4. Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?

a. Promotion

b. Self-study

c. Marketing research

d. Cost-benefit analysis

5. Which one of the following schemes is TRUE regarding marketing research?

a. Gathering data, analysis, interpretation

b. Analysis, gathering data, interpretation

c. Interpretation, gathering data, analysis

d. Interpretation, reporting, analysis

6. The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?

a. Descriptive

b. Exploratory

c. Causal

d. Corrective

7. Which form of data can usually be obtained more quickly and at a lower cost?

a. Primary

b. Census

c. Secondary

d. Tertiary

8. Which one of the following is NOT one of the stages that customers go through in the process of adopting a new product?

a. Awareness

b. Interest

c. Evaluation

d. Culture

9. Which one of the following statements BEST characterizes marketing research?

a. Research is a continuous process, providing a constant flow of information

b. Research is conducted on a special-project basis

c. Research is performed when routine information is required

d. Research is the basis for making recurring marketing decisions

10. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline; it is in which stage of the marketing research process?

a. Hypothesis development

b. Symptom identification

c. Problem identification

d. Data

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