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Enviado por Iam Ted • 28 de Agosto de 2018 • Ensayo • 48.050 Palabras (193 Páginas) • 160 Visitas
Dipartimento di
IMPRESA E MANAGEMENT
[pic 1]
Cattedra
STRATEGIE D’IMPRESA
TESLA MOTORS: A BUSINESS MODEL INNOVATION IN THE AUTOMOTIVE INDUSTRY
RELATORE
Prof. Paolo BOCCARDELLI
CANDIDATO
Andrea MONSELLATO
Matricola 659181
CORRELATORE
Prof. Enzo PERUFFO
ANNO ACCADEMICO 2014/2015
Index
Chapter I – The gasoline alternatives and the market analysis
1.1 Introduction 4
1.2 The oil industry 6
1.2.I Diesel 10
1.2.I.bis Diesel gate 13
1.2.I.ter Biodiesel 14
1.2.II Bioethanol 16
1.2.III Natural gas 16
1.2.IV Hybrids 17
1.2.V Electric Vehicles (EVs) 18
1.2.VI Fuel cell (Hydrogen) 19
1.3 The mass electrification of the industry and the partnerships inside the sector 20
1.4 Industry analysis and carmakers’ strategies 24
1.4.I BMW Group 32
1.4.II Audi 35
1.4.III Mercedes 37
1.4.IV Volvo 38
1.4.V General Motors (Cadillac) 40
1.4.VI Jaguar Land Rover 41
1.4.VII Toyota (Lexus) 43
1.4.VIII Nissan (Infiniti) 44
Chapter II - The business model
2.1 Business model definition and literature 46
2.2 Business model innovation 58
2.3 Business model and strategy 63
2.4
Canvas 70
2.4.I
and design 70
2.4.II The Business Model Canvas: its depiction, features and critics 73
Chapter III - Tesla Motors and the study of its business model
3.1 Tesla Motors: history, models and results. 84
3.2 Other Tesla products: Tesla Powerwall, Tesla Supercharger and the all new Tesla
Gigafactory 94
3.3 Elon Musk: the man behind Tesla Motors and many other successful ideas. 96
3.4 Tesla Motors’ supply chain strategy 98
3.5 Tesla’s business model study and business model innovation 101
3.5.I Introduction 101
3.5.II Tesla’s business model analysis using the Business Model Canvas 102
3.5.II.A Key Partners block 102
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