CUSTOMER FOCUS SERVICIO NACIONAL DE APRENDIZAJE
Enviado por AGUA LA COLMENA • 28 de Febrero de 2018 • Apuntes • 452 Palabras (2 Páginas) • 95 Visitas
CUSTOMER FOCUS
JUAN GABRIEL OCAMPO MORALES
SERVICIO NACIONAL DE APRENDIZAJE
GESTIÓN LOGÍSTICA
PUERTO LOPEZ -META
2017
CUSTOMER FOCUS
JUAN GABRIEL OCAMPO MORALES
Informe Actividad de aprendizaje
ANGELA JHOANNA ALZATE ACEVEDO
Instructora Etapa Lectiva
SERVICIO NACIONAL DE APRENDIZAJE
GESTIÓN LOGÍSTICA
PUERTO LOPEZ -META
2017
CUSTOMER FOCUS
CUSTOMER SUPPLY CHAIN LOGISTICS
The supply chain relates directly or indirectly to processes to meet customer needs.
The supply chain includes stores (wholesalers and retailers), production line, distribution channels, suppliers and end customer.
In each company there is a different supply chain that depends on the business, companies are: industrial, commercial and service, Service companies have a short supply chain, Industries have supply chains with a large capacity that depends MP , Commercial properties have as main purpose for the supply chain comply with requests and the development of new strategies both operations and marketing
CUSTOMER NEEDS
With an increasingly competitive market for companies it is necessary to be prepared and apply the knowledge to satisfy the reason of being the company's customers. The secret To be successful in the business world and to be successful is to satisfy the needs of the customers, it is they who can make the company succeed or fail depending on the acceptance we have for this is that a direct communication channel is important for Be in constant communication and with the power to make a monitoring of the acceptance of the products.
IDENTIFYING CUSTOMER NEEDS
Identifying the needs of customers is the first step to fulfill them, the people in charge of sales are the main support of the company for the identical needs of the customers, continuous training to the sellers will ensure a correct management of the information, a Potential customer has three types of needs: 1) required - what the customer wants and expresses as indispensable, 2) expected - what the customer expects as a complement, 3) potential - what the customer would want if offered; Sellers must be accurate in the information and thus avoid saturating the information client.
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