HOTEL W DF.

INTRODUCTION

This Project is an evaluation applied to a tourist enterprise, in this case is applied to a hotel which is located in México City, its located in one of the most important districts in México City, which is Polanco; it is recognized as one of the most representative areas in México city which includes a big range of attractive and commercial zones with a big economical importance its also considered a financial district and a cosmopolitan area within this district we can find many art galleries, museums, parks, and also many hotels, this last point becomes important in terms of competitiveness of our Hotel that is being evaluated which is W México City.

On the first part of this project, we are going to evaluate the circumstances that affect the hotel, in terms of quality in the services and in the procedures that are implemented, and the long terms affects that this involves.

We´re going to make suggestions to the specific areas that are involved in the ordinary mistakes that are made and using the correct tools we can prevent many working risks and problems within the hotel, in order to increase the production and a good environment in the workplace.

The last part of this project consists in monitoring the success that has been measured using these tools & methods to increase the quality culture in the organization, by measuring the results we can obtain data that can help us determine the effectiveness of our project. All the data collected becomes vital in order to constantly change our plan according to the results that are obtained.

This project will help develop a strong quality management in the hotel in order to become one of the best in the Polanco area and in Mexico City, according to this we can succeed and finally become one of the best in the country.

Starwood is a company for consumer lifestyle brands with world class hotels ... not just a hotel company that rents rooms and beds.

Steve Heyer, CEO Starwood

Starwood has approximately 850 properties in more than 95 countries and 145.00 Associates.

Starwood brands include:

• The St. Regis

• The Luxury Collection

• Le Meridien

• Westin

• element

• Sheraton

• Four Points by Sheraton

• W

• Aloft

What is a brand?

A brand is an idea, a product is something physical. A brand is not a product, or a sign or logo.

A brand is:

• The FEELING that is produced when using our product.

• The EXPERIENCE that is given.

• The LOYALTY beyond reason.

Strong brands accomplish three principles:

• Offer an exceptional service

• Create New and better experiences

• Develope loyalty in clients.

Starwood's brands are focused on providing our guests emotional, high-impact experiences.

Starwood Mission

One Voice, One Vision

We succeed only when we meet and exceed the expectations of our customers, owners and shareholders.

We have a passion for excellence and offer the highest standards of integrity and fairness.

We celebrate the diversity of people, ideas and cultures.

We honor the dignity and value of people working as a team.

We improve the communities where work on.

We Promote innovation, accept responsibility and encourage change.

We seek knowledge and growth through learning.

We share a sense of urgency, drive and have fun in the process too.

Starwood values.

The values we share and are our guide are:

• Confidence

• Respect

• Collaboration

• Innovation

• Responsibility

• Execution

W Hotels Worldwide

It is a brand of functional and modern hotels. W Hotels is a lifestyle brand internationally with a large number of hotels and resorts in the world's most vibrant destinations. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in preferential access. Each hotel offers a unique combination of sophisticated design, modern comfort and cultural influences from fashion to music, pop culture to art and all that is in between. Hotels W Hotels are unique and individual expressions of modern travel and an elegant lifestyle with world-class cuisine, destination bars and signature spas. Combining the personality and style of an independent hotel with the reliability, consistency and attentive service of a major hotel for business travelers, W Hotels ® has redefined the experience of a high class hotel, becoming the brand new hotels most successful in the industry.

It all started with recognizing that clients seek a balance between style and substance, both in their own lives and in the destinations they choose. All Hotels W reflected this balance with surprisingly modern approach to design, which is so refreshing, accessible and comfortable like home, and with an emphasis on comfort, warmth, attentive service and exceptional courtesies

The experience began with the W New York (49th Street and Lexington), which opened in December 1998, instantly becoming a phenomenon. Its success prompted the development of more than a dozen new hotels in exciting destinations such as Los Angeles, Honolulu and New Orleans, in the span of two years unprecedented.

Each hotel also offers branded restaurants and bar areas that attract not only hotel guests but also local residents who know. Collaboration with renowned chef Drew Nieporent successfully led the Heartbeat restaurant in the first W New York, followed by Earth & Ocean at W Seattle and Icon at W New York - The Court. Following creative excellence established by chefs as Todd Inglés of Olives at W New York - Union Square and Tom Colicchio of Craft at W Dallas Victory.

This is an approach that reflects the vision of W Hotel as a wonderful venue, very similar to

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