Price Marketing
Enviado por joe96 • 16 de Septiembre de 2013 • 238 Palabras (1 Páginas) • 235 Visitas
PRICE
Pricing is very important in marketing, if it is too high or too low could mean many sales or few sales. In pricing you need to take in consideration costs to produce and design a product, it costs to distribute a product and costs to promote it. The price needs to cover these points.
Types of pricing strategies
Penetration pricing: The organization sets a low price to increase sales and market share
Premium pricing The price set is high to reflect the exclusiveness of the product.
Psychological pricing: The seller here will consider the psychology of price and the positioning of price within the market place.
Bundle Pricing: The organisation bundles a group of products at a reduced price.
Product Line Pricing: Pricing different products within the same product range at different price points.
Competition pricing: Setting a price in comparison with competitors.
Skimming pricing: a high price is set then it is low for enter in to the market prices.
Cost plus Pricing: the firm adds a percentage to costs for their final pricing decisions.
Bibliography:
• Philip Kotler, Marketing Management, 10th ed. (Upper Saddle River, NJ: Prentice Hall, 2000), 456. 3.
• Charles Fishman, “Which Price Is Right?” FastCompany 68 (March 2003): 92–102
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