Ferrari Medium

Javier Alfonso Bustamante Duran

Bussines English Medium

Andrew john Connolly

Ferrari

Is a supercar maker Brand from a small town in northern Italy. Is the most powerful Brand in the world, according to new research. Ferrari has been declared World´s most powerful Brand for the second year running by London-based experts Brand finance. The Brand loyalty is preferred by luxury cars lovers and wealthy people. Ferrari is world famous for your luxry cars with style and quality. Ferrari's new corporate plan is to keep a lineup of four models on sale every year, with each model having a four-year lifecycle, according to company CEO Amadeo Felisa.  Felisa, in an interview with Motor Trend, said that after four years, models will be refreshed with a "modificato", or "M", facelift. For now, the company plans to sell two "versatile" models, like the 612 and the California, and two "extreme performance" supercars, like the 458 and 599, every year.  Either a brand new model, or a modificato, will get a market launch annually. This plan looks to begin with a replacement to the 612 Scaglietti, with more space in the cabin, but not a four-door, for the end of 2011, and a new car to take over for the 599 in 2012.  A hybrid model could see its way into production by 2015, though Felisa finds the idea less than exciting.  the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari road cars are generally seen as a symbol of speed, luxury and wealth. Each Ferrari car is unique. But as a whole, they form a single family built from more than 60 years of expertise in engineering and driving performance.

The design of each Ferrari vehicle draws inspiration from the Scuderia Ferrari in Formula 1, Gran Turismo or Sports prototypes. All our sports cars models have the same start line—a passion for competition that has inspired the inimitable technique and design Ferrari calls its own.

...