Apple, inversion en realidad aumentada

INTERNAL ASSESMENT

¿To what extent will the investment in augmented reality a profitable decision for apple?

        This commentary will talk of apple decision to invest its time and capital towards the augmented reality. This feature has been invested by varios companies in time and haven't bring positive effects. But apple is using innovation and creativity to include it in next iPhone. As well the use of augmented reality glasses. This features look for an increases in the iPhone sale that since 2016 till 2017 decreased. So by this may be the objective to bring from other smartphone companies and glasses companies their costumer by giving them the USP. And will this investment in research for complex technologies bring up a change in total cost of iPhone bringing a change in selling cost of iPhone having at the end a negative change in sales. Again also apple is loosing client to companies as samsung and Motorola so getting a new unique point may lead toward retaining this clients and getting new.

Sources con explicación de uso

1. https://9to5mac.com/2017/02/28/iphone-8-augmented-reality-ubs/

1. give us information about the fact that this is true as well that show how much workforce is apple using.

1. http://www.grandviewresearch.com/industry-analysis/augmented-reality-market

1. Information about the AR market analysis with future of it.

1. http://www.businessinsider.com/apple-augmented-reality-facebook-microsoft-magic-leap-2017-3

1. Confirmation of its CEO about the new investment and as well it is showing innovation towards it iPhone. Also it shows how other business companies are create great competition in smartphones as well than AR, so it explain that this investment it will make Apple to make a complex fight agains this competition.  

1. https://www.theguardian.com/technology/2016/oct/23/augmented-reality-development-future-smartphone

1. This shows how people approved AR by Pokemon Go, so this market have future.

1. http://mashable.com/2016/10/03/tim-cook-augmented-reality/

1. Tim Cook proving the rumors of apple investing in AR.

1. http://www.marketwatch.com/story/tim-cook-sparks-predictions-of-augmented-reality-in-apples-iphone-8-2017-02-13

1. How the AR is used to find a USP by the next iPhone 8

1. https://www.bloomberg.com/news/videos/2017-03-02/is-augmented-reality-apple-s-next-big-thing

1. A video showing how AR may be Apple next aspect that will be their next hit in the market.

1. https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/

1. A graph that shows how iPhones sales are maintaining steady without increasing.

1. https://www.theguardian.com/technology/2016/sep/04/iphone-7-versus-android-apps-apple-google-samsung-motorola

1. Showing how other smartphones companies are taking clients from Apple are than Apple gaining new clients.

1. http://www.dailymail.co.uk/news/article-2765862/Why-3D-TV-proved-turn-Massive-investment-1-5-million-sets-sold-persuade-great-British-public-wear-silly-specs.html

1. Shows why did 3d tv failed specially by the need of glasses, also brain get confuse by this type of image reaching headaches in some cases,

1. http://panmore.com/apple-mission-statement-vision-statement

1. The mission and vision statement of apple

1. http://www.cnbc.com/2017/01/31/apples-cash-hoard-swells-to-record-24609-billion.html

1. Show how Apple got a big amount of cash stored.

1. http://www.business2community.com/tech-gadgets/5-reasons-google-glass-miserable-failure-01462398#PspjlRvDTH8ILirL.97: 

1. Why google glasses failed.

1. http://www.networkworld.com/article/3152394/software/2016-the-year-of-augmented-reality.html: 

1. how augmented reality was used and increase it market in 2016.

1. http://money.cnn.com/2017/02/01/investing/apple-cash-overseas/:

1.  How apple has a big amount gf cash in banks with o use.

1. https://pulse.edf.com/en/how-augmented-reality-will-change-our-lives

1. Uses of augmented reality.

1. https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

1. Swot analysis of apple.

Look for:

mision statemnt

Available cash.

Why 3d tv were so unpopular

WHAT TOPIC I AM FOCUSING?

Im housing in the producto of marketing to show the idea of introducing this new product and its impact.

...