Compresion de lectura idioma ingles

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María del Pilar Dussan (10755 43080)

Fabio Nelson Gutiérrez Ortiz (10182361)

Juan Carlos Martínez Escobar (1087556888)

Reading comprehension workshop

Presentado a tutora: Martha Janeth Devia

                                     IBAGUE TOLIMA  

                                      COLOMBIA                                                                                                                      

                                         2018

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Table of Contents

1. Match the Word with the corresponding meaning.
2. According to the text, mention the things people take into account to determine the demand.
3. Write F for false or T for true.
4. Answer the following questions.
5. Write the vocabulary (20 words) from the reading, and make a Glossary: the words in alphabetic order and write the meaning of each word.
6. Write a ten lines text that summarizes the topic of the activity.
7. conclusion

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Introduction

Below we will see the development of a small activity of supply and demand analysis in English language in which through this exercise we will be able to improve our knowledge through the reading comprehension workshop

1. Match the Word with the corresponding meaning.

1. Supply                                            c          expensive
2. Demand                                          b         desire to buy any product
3. High Price                                       d         all people
4. Mass Market                                   e    the lifetime of goods and servicies
5. Life cicle                                          a         disposition to ofter products

1. According to the text, mention the things people take into account to determine the demand.

1. Tastes or preferences

Consumers may demand for an item one year and

ignore it the next.

2. Number of consumers

A large quantity of buyers carries to an increase in

demand; a small quantity of buyers carries to a decrease.

3. Income

When income rises, the quantity demanded will rise

too. When income falls, the demand of that product

will fall too.

4. Consumer expectations

Purchasers are interested in satisfying their consumption regarding quality as the most important factor.

Likewise, the lead price has an effect on the potential

increase of the consumer ́s final decision.

5. Price of related goods

There are two kinds of related goods that can affect

the demand: substitutes (for example, butter and margarine) and complementary (toys and batteries).

1. Write F for false or T for true.

A.

Production cost depends on Technology

F ()

V (√)

B.

As greater the expectations are, the lower will be the offer from the companies.

F (√)

V ()

C.

One of the four Ps of marketing mix is Package

F (√)

V ()

D.

Price is the amount a customer pays for the product

F ()

V (√)

E.

Planning is to transform and develop marketing objectives to marketing strategies

F ()

V (√)

1. Answer the following questions.

1. What is Benchmarking?

is the procedure of determinig who the best one is.

It is an amount of the quality of Companys products, policies, programs, tactics.

1. What is the process of Benchmarking?

1. Planning

It is the plan for running the benchmarking investigation.

1. Analysis

After analyzing the information, it obtains a basis for comparison.

1. Integration

Develop aims and incorpórate them into the benchmarked process

1. Action

It refers to the action plans necessary to achieve the objetives decided in step 3.

1. Number the aspects to be taken into account in Benchmarking:

1. Product

It is the thing produced by labor or effort

1. Price

It refers to the quantity of payment or compensation given by one party to another in return for goods or service.

1. Sales systems

It is a set of principles, processes, estrategies and tools that are put into place to bring the company results day-in and day-out.

1. Payment systems

It is used for transferring money include debit cards, credt cards, and e-commerce payment systems.

1. Advertising

It is a form ot communication used to encourage or persuade an audience to continue or take some action.

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