Ensayo de Me parece que el caso se centrará en la viabilidad o no del negocio

Zipcar: Redifinig the business model

Opinión: Me parece que el caso se centrará en la viabilidad o no del negocio, no he hecho análisis numérico pero creo que finalmente será el ejemplo de un negocio que pese a la dificultad sale adelante.

Puntos a favor de Zipcar:

-Nulos en la zona

-Viabilidad del modelo en Europa

-Población target amplia

Puntos en contra:

-Inversión inicial muy grande, necesidad de capital

Resumen y anotaciones

In 2000 Chase and Danielson raised a new Company about car renting called Zipcar.

They got 50.000$ from Business Angels. In October 14th, they have already earned and reinvested 325.000$

12 cars => 19 cars

They are looking for 1M$ of financing.

Chase and Danielson are both women with a good academic background and they decide to make their own business.

About Zipcar

Members rent a car from internet and open it with their card.

• Company Web Site
• Telephone Support
• Technology development - challenge- admit only confirmed driver, capture usage data
• Price Structure – security fees, initiation fees, annual fees, monthly fees, per mile fees, per mile fee and hourly rates
• Competitors:
• CommunAuto – Canada
•                 - Quebec City – 1994
•                   - Montreal - 1995
• Portland based Car sharing – 1998
• Seattle based Flexcar – 2000
• Potential Competitors
•  Traditional car rental agencies – Hertz and Avis
• Car manufacturers

About car sharing

• Car sharing business initiated in Switzerland in 1987.
• Organized car sharing was the coordinated use of vehicles by various subscribers in succession and Independently of one another
• Member can reserve any car in the network

Benefits of the business model:

• Convenient
• Easy to use
• Freedom to travel
• Hassle free ownership
• Cost saving
• Environmentally friendly – one car eliminates the need of 7.5 individual owned cars

Model Price:

First: 300$/year + 1,5$/h

Now:  75$/year + 4,5-7$/h

Tarifa máx. 44$/ day para incentivar el uso a día completo.

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