Marketing guide

MARKETING GUIDE

MARKETING: INCLUDES ACTIVITIES SUCH AS:

• RESEARCH
• DESIGN
• ADVERTISING
• DISTRIBUTION

MARKETING DEFINITION:

THE MANAGEMENT PROCESS RESPONSIBLE FOR IDENTIFYNG AND SATISFYING CUSTOMER´S REQUIREMENT NEEDS.

6 THINGS THAT CAN BE MARKETED: 

1. PRODUCTS
2. SERVICES
3. PLACES
4. DESTINATIONS
5. EVENTS
6. PROPERTIES

TYPE OF MARKETING

1. CONSUMER
2. INDUSTRIAL
3. GLOBAL
4. GOVERNMENT

MARKETING MIX (4 P¨S)

1. PRODUCT: TANGIBLE OR INTANGIBLE
2. PLACE: LOCATION OF THE PRODUCT
3. PRICE: THE AMOUNT OF MONEY
4. PROMOTION: THE WAY TO MAKE IT KNOWN BY THE CONSUMERS

MARKETING RESEARCH: 

THE PROCESS OF THE ORGANIZATION OF MARKETING.

WHY IS MARKETING RESEARCH IMPORTANT: 

IT´S IMPORTANT TO UNDERSTAND CUSTOMERS NEEDS AND DEVELOP NEW PRODUCTS.

TWO TYPES OR RESEARCH: 

1. PRIMARY: INTERVIEWS, SURVEYS AND FOCUS GROUPS
2. SECONDARY: GOVERNMENT AGENCIES, TRADE ASSOSSIATIONS, OTHER BUSINESS IN THE INDUSTRY

AIDAS MODEL: 

A: ATTENTION, IS THE ATTRACTION THAT THE PRODUCT THAT IS GIVEN BY THE CLIENT.

I: INTEREST, GENERATES INTEREST IN CUSTOMERS

D: DESIRE, MAKES THAT THE CONSUMER WANTED TO GET AND BUY THE PRODUCT.

A: ACTION, WHEN THE CONSUMER BUYS THE PRODUCT.

S: SATIFACTION, MAKE THE CONSUMER VERY HAPPY WITH THE PRODUCT

UNIQUE SELLING POINT: 

IS WHATS MAKES YOUR PRODUCT, OR SERVICE DIFFERENT FROM THE COMPETITION

• QUICKER
• CHEAPER
• FRIENDLIER
• SIZE
• COLOR

BENEFITS: 

DESCRIBE HOW COSTUMERS’ LIFE WILL IMPROVE WITH THE PRODUCT

FEATURES:

THE GOOD SERVICE THAT IS GIVEN

SEGMENTATION:

 IS THE PROCESS WHEN WE ANALYZE THE PRICE THAT THE PRODUCT WILL HAVE, DEPENDING FROM THE NEEDS AND CHARACTERITICS OF THE COSTUMERS.

TARGETING: 

WHEN THE COMPANIE CHOSES THE TYPE OF THEIR TARGET CUSTOMERS.

MARKETING MIX:

WHAT IS THE MOST IMPORTANT THING OF MARKETING? 

IS TO CAREFULLY SET EACH P TO OUR TARGET MARKET.

TARGET MARKET 

A PARTICULAR GROUP OF CONSUMERS IN WHICH THEIR PRODUCT IS OFFERED.  FOR EXAMPLE, WE CANNOT OFFER MEAT TO A VEGAN.

PRODUCT:

THERE TWO KINDS OF PRODUCTS: 

• TANGIBLE: SHOES, CAR, SMARPHONE, ETC.
• UNTAGIBLE: CAR WASH, DRY CLEANING, LAWYER

NOTE: A PRODUCT IS WHAT A COMPANY OFFERS TO A CONSUMER

PACKAGING:

IS THE ORIGNAL WAY THEY PRESENT OR GRAP THE PRODUCT, THE PACKAING ALWAYS HAS TO GIVE THE CORRECT PROTECTION OF THE PRODUCT, AND ALSO IT NEEDS TO PROVIDE KEY INFORMATION ON A LABEL, LIKE:

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