Principios del marketing

UNIVERSIDAD DEL ROSARIO

FACULTAD DE ADMINISTRACIÓN

PRINCIPLES OF MARKETING

SECOND SEMESTER  2014

WORKSHOP No. 1

Professor: Jaime Moreno Escobar – Jairo Enrique Peñuela Rodriguez

To be delivered in accordance as it appears on the program

COMPARATIVE ANALYSIS BETWEEN COUNTRIES

OBJECTIVES

Compare and analyze the Colombian macro factors with respect to other countries

1 -. With the members of your workgroup, access information from Colombia and any other country, with which you intend to, negotiate. Present comparative tables with information that you consider to be relevant to the business you intend to develop. The data submitted by you, on COLOMBIA, should be fully updated, according to the latest census conducted by DANE.

The data of the country in which you want to do business, should be as updated as possible.

2 -. When you use figures to support your ideas never forget to cite the source from which they come from.

3 -. Apply concepts so far made by you

ACTIVITIES

1-.Select any country in the world with which you wish to work.

2 -. Data (always the latest) here requested, or you want to add, use to Colombia and the country selected those that enable you to get a clear view of what you intend to pursue. Develop consistent and comparative tables that it can form a proper trial and convincing evidence why the product or business by you raised between Colombia and the country chosen is viable.

• Demographic Profile.

Area
Population
Population Growth
Birth rate and mortality
Composition of the population by age and sex.

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Average age
Life expectancy
Major cities and population in them.
Employment levels and unemployment (Unemployment rate% of workforce)

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Socio-Cultural Profile.

Illiteracy
School Enrollment
School Dropout
By sex and age levels of education of the population.
School students per teacher.
Religion
Ethnic composition
Social class structure
Number of people displaced by violence
Main site (which cities) of the displaced
Incident of the displaced people to the towns and cities where they arrive

Economic Profile.

• Currency
• Exchange rate
• Total Gross Domestic Product (GDP)
• GDP per head
• Agricultural output
• Industrial Production
• Foreign Exchange Reserves
• Government Expenditure % GDP
• Current Account Balance
• Total Foreign Debt % of GDP
• Value of exports
• Value of imports
• Main Trading Partners
• Inflation, Devaluation
• Foreign Investment)
• Power Consumption

Political Profile

Country official name
Legal System)
National Government

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National legislature
National Elections
Electoral System

Political parties and main opposition
Territorial Division

Development:

1 -. Map the selected country and present its position in the world

2 -. Make comparative tables of Colombia and the country selected with the data (updated) obtained that you think are of interest for your analysis.

3 -. As you know, we have entered a process of globalization of the Colombian economy. Analyze the information obtained in point No. 2 of Activities and show the convenience or inconvenience, business opportunities and possible problems or threats that may arise when exchanges of goods and / or services between Colombia and the country under analysis.

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