Marketing Plan Iphone

P6. Ch. 4. T7. Search one of the firms place at MERCO’s index (last edition), or in the list of best places to work. Identify some of the actions/strategies this firm has taken to attach, develop, and retain human capital. What are their implications?

Activity

Actions/strategies Implications

Attracting human capital

Developing human capital

Retaining human capital

Answer the following questions: 1) are we talking about intangibles? Which type?

Apply the strategic evaluation criteria for resources and capabilities to human capital.

Introduction:

The Business Monitor of Corporate Reputation (MERCO) is a tool for evaluating companies’ reputation. It has arisen in Spain in 2000 and, ten years later, it has become one of the benchmark monitors of reputation in the world.

For San Segundo a good company to work for is a company that "provides professional development, encourages and recognizes a job well done."

IKEA:

IKEA Group means that you are part of an inspiring, fun and fast-paced environment. Ikea is the world’s largest home furnishing retailer, with 139,000 co-workers and operations in 41 countries. They value working in a non-bureaucratic way. They want workers to be themselves and give their ideas to continually improve.

IKEA is positioned as the 12th best company to work for in Spain. Named for three consecutive years in Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” and Training magazine’s annual “Top 100” ranking of companies that excel at human capital development – as well as this year’s FORTUNE’s “100 Best Companies to Work For” list, IKEA places value and emphasis on coworkers’ personal lives and the importance of a work/life balance.

Their human capital value:

We believe in people! It takes a dream to create a successful business idea. It takes people to make dreams a reality.

Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.

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Question 1:

After identifying some of the actions and strategies this firm has taken to attach, develop, and retain human capital we can say that we are talking about intangible assets.

Tangibles assets are basically physical things,

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