MARKETING VISION Y MISION DE ESTRATEGIAS

Visions & Missions of Fortune Global 100 Presentation Transcript

• 1. Fortune Global 100

• 2. A vision statement takes into account the current status of the organization, and serves to point the direction of where the organization wishes to go. As a means of setting a central goal that the organization will aspire to reach, the vision statement helps to provide a focus for the mission of the corporation, business, or non-profit entity. A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated .

• 3. Most frequently appeared words in Fortune Global 100 companies´ visions & missions.

• 4. Do you have a vision? The Fortune Global 500 is a ranking of the top 500 corporations worldwide as measured by revenue. The list is compiled and published annually by Fortune magazine . This slideshow presents visions and missions of top 100 Fortune Global companies. Partial credits to Tatjana Zhivetjeva

• 5. Royal Dutch Shell Vision: They make the difference through our people, a team of dedicated professionals, who value our customers, deliver on our promises and contribute to sustainable development. Mission: To safely market and distribute energy and petrochemical products while offering innovative value added services.

• 6. Exxon Mobil Vision: Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. These unwavering expectations provide the foundation for our commitments to those with whom we interact. Mission: Energy is fundamental to the world's economies. Improving living standards around the globe requires affordable, reliable energy. Providing this energy is an enormous challenge - one that must be met practically, safely, and in an environmentally and socially responsible manner.

• 7. Wal-Mart Stores Vision: To become the worldwide leader in retailing Mission: To help people save money so they can live better

• 8. BP Vision: T o have the best competitive corporate, operating and financial performance T o improve, and to be accessible, inclusive and diverse Mission: In all their activities we seek to display some unchanging, fundamental qualities – integrity, honest dealing, treating everyone with respect and dignity, striving for mutual advantage and contributing to human progress.

• 9. Chevron Vision: T o be the global energy company most admired for its people, partnership and performance. Mission: "Our Company's foundation is built on our Values, which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. We respect the law, support universal human rights, protect the environment, and benefit the communities where we work."

• 10. Total Vision: They aim to improve in all areas, and stay the leading multinational energy company. Mission : Total is a global energy producer and provider with operations that span the oil and gas chain. Developing alternative energies such as solar, biomass and nuclear power is also a one of their core commitments.

• 11. ConocoPhillips Vision: To be recognized as the leading international petroleum company in China through our performance, our people and commitment to our core values. Mission: As one of the largest publicly held energy companies is to increase supplies to consumers through actions and investments that simultaneously build value for shareholders. "Use our pioneering spirit to responsibly deliver energy to the world."

• 12. ING Group Vision: "People creating: Our ability to achieve the vision rests with our people, who are actively working to make the vision real“. We strive to be the best at what we do, both internally and externally, and are constantly changing to meet customer needs and expectations. Mission: "Provide Customers with the Best Value in Energy and Related Services". We are focused on the energy business in regulated and non-regulated sectors".

• 13. Sinopec Vision: To become the largest chemical fertilizer manufacturer and mast effective resources processing enterprise in the chemical industry in China, which is also geared up for competing in the international market. Mission: Over the years, the Sinopec adheres to the scientific concept of development, and actively explores sustainable development. While creating wealth and energy to the community, the company also fulfills its corporate social responsibility and strives to achieve the harmonious development between production and security, energy and environment, enterprises and employees, enterprise and society.

• 14. Toyota Motor Vision: Toyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders. Mission: Toyota seeks to create a more prosperous society through automotive manufacturing.

• 15. Japan Post Holdings Mission: Giving stress on security and confidence that Japan Post, as a public organization, has fostered, the Group, as a private corporation, will demonstrate creativity and efficiency to the greatest extend possible, meet customers’ expectations, raise customer satisfaction, and grow together with customers.

• 16. General Electric Vision: 'We bring good things to life'. Mission: General Electric Mission Statement from their Core Values: "Passionate, Curious, Resourceful, Accountable, Teamwork, Committed, Open, Energizing, Always With Unyielding Integrity"

• 17. China National Petroleum Vision: To build an integrated international energy corporation. Focusing on oil and gas business supplemented by oilfield engineering and technical services, integrating upstream and downstream operations, developing our domestic and overseas businesses in a coordinated way and promoting the orderly development of new energy. Mission: As a world leading Energy Company is to always be commited development of the industry and society, to the harmonization of energy and the environment, and to co-development of the company and the community, the process of building a global competitive multinational corporation.

• 18. Volkswagen Vision: Volkswagen is expanding the research and development programme for long-term electrification of drives with this commitment. The three essential goals of the fleet trial are: The electric motors used in the test fleet should

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