PROYECTO DE EMPRESA

ECOLOGICAL FRESHENER SPRAY.

Presented by:

ANGELA ROCIO ORTIZ CUBILLOS

Presented to:

NOMBRE DEL PROFE

BUSINESS PROJECT

SENA

ENGLISH PRE-INTERMEDIATE

BOGOTA, OCTOBER OF 2011

1. NATURE

Justification:

This project was developed to solve one of the many problems facing the environment today, "the destruction of the ozone layer" which is caused by excessive use of chemicals in different manifestations, which affect directly into the atmosphere; high environmental pollution caused by chemicals contained in common air freshener’s spray. Because of this we have created a natural product, spray air freshener citrus base, we believe that in this way these problems will decrease somewhat.

Our project has a variety of advantages for growth in the market and be competitive.

• It is a citrus-based product that generates natural and environmental care.

• We have a variety of products to satisfy our customers by focusing directly on their needs.

Company Name:

Create a product containing natural fragrances and flavors refreshing is the proposal that we want to present, NEW FRESH is the idea of a new and fresh, which is what the customer to use it will find and will like.

Our company is dedicated to the production and marketing of air freshener spray citrus based.

Location and size of the company:

We will have a factory and distribution point in Zipaquirá (Cundinamarca), where we will introduce our product, is a small business, we will be initially only employees and then expand the operating personnel.

Mission

NEW FRESH is a company dedicated to design, produce and market the best solutions in natural citrus-based mass market Nationwide, Offering Competitive prices, excellent quality certified, Focused on Providing excellent service, all thanks an Integrated and Competitive team with customers and the country , Constantly looking for continuous improvement.

With our success-oriented attitude, NEW FRESH continue to demonstrate its responsibility, seriousness, honesty and commitment, in order to continue earning the respect and loyalty with our customers.

Vision

NEW FRESH in 2014 will be the leader in air fresheners, nationally recognized for quality and innovation of its products, services and customer compliance, focused on continuous process improvement and committed to their customers and workers; productive and profitable space for development and profit and Colombia to promote respect for the conservation of the environment.

Overall objective.

Develop and market-based spray air freshener citrus.

Specific Objectives

• To make an air fresheners eco-friendly to citrus based.

• To combat the high levels of pollution.

• Be leaders in the market positioning of our products.

Product

Ecological freshener spray.

Our product :

As a Reality :

The product will have characteristics somewhat innovative, as it is made out of citrus fruits, without any kind of component that affects the ozone layer and the environment.

As perception :

We believe that you have a good acceptance by the people, regardless of the type of person you want to buy it, since the characteristics of the product may suit your needs and can be a very easy to use.

Needs to satisfy:

We see the need to create a product which can reduce the environmental pollution problem that afflicts both today's society, the product was developed based on natural products.

The emotional benefit of the product is:

Provide comfort, ease to acquire it, will be at a low cost, and most importantly, it contributes to improving the environment.

Its direct competition is:

Primarily manufacturers and will be positioned in the market for these products, such as: Glade which would be our main competitor.

Your indirect competition is:

The informal market, people who engage

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