Service Amazon.com

any political conflicts and the products and service Amazon.com offers have nothing to do with national security nor something affecting national reputation (such as telecommunications or aerospace). But this country is the second most alike, after South Africa with also a republic.

Geographical Distance: Even when we talk about the 7,562 kilometers that separate the United States and Belgium it is nothing when we compare the distance to South Africa or even China. Also we need to observe how the products are not perishables and the communication between them is easier as never thanks to globalization.

Economic Distance: The GDP per capita we investigated revealed that Belgium’s was $37,500 and US’ was $51,700. Not caring about the real differences between both amounts, the countries have overcome the average and this indicates the possibility to acquire the products published in Amazon.com

Why did we choose Belgium?

There has been many factors that influenced our internationalization decision to this European country, first of all we could prove at our culture comparison, that the United States and Belgium were alike and the team was able to solve the aspects where they are completely different. Some other of the characteristics were the next:

1. Its Internet Percent: Is qualified as “Technically Advanced” because 82.17% of Belgians use the Internet which is 39.27% ahead of the global average. This is one the most important reasons because Amazon is an e-commerce that needs a correct technological infrastructure.

2. Belgians’ participation on e-commerce: In this activity the total population spent €2 billion in 2014. “Slightly more than half of web retailers (56 %) thinks that internet will become the most important sales channel in two years’ time.”

3. The urban population and its average earnings: 97.8% live in cities, earning an average of $47,276 from which only 20% is spent on house holdings and maintenance giving to it a big expenditure margin dedicated to shopping.

Why did not we choose China?

Currently Amazon has established their brand in Tmall.com. It is offering many products on the Alibaba´s platform. The US company have developed a strategic alliance with Alibaba. Therefore they can sell their products on the Chinese company website. However, they haven't grown in these country in comparison to other markets. Amazon China’s ecommerce market share in China remains tiny—less than 1.5%, according to iResearch . Already the world's largest retail e commerce, China is expected to generate about $563 billion this year to more than $1 trillion in 2018, according to eMarketer. Also, amazon has done other strategies. It signed agreements with two Chinese local governments, inclu

En este caso se nos presentan dos nuevos posibles departamentos que se podrían implementar en la dulcería:

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