La Empanada

The House of the Empanada

1. Executive Summary:

 Our Mission

 To inform the local community about the delicious "empanadas" and to make “empanadas” part of the community’s weekly diet.

 Our Vision

 Become the most popular empanada business in the area, and be known for our unique product.

 Objectives (1 year)

 Be recognized as the unique brand of empanadas in the bay area.

 Expand capacity in order to service larger orders of empanadas (restaurants, events, parties, etc.).

 Develop new varieties of empanadas in order to satisfy the needs/desires of markets from different countries.

 Purchase a mini-van for local delivery of orders of empanadas.

 Key to Success. My Perfect Empanada (why is unique?)

 I offer South American-style homemade turnover "Empanadas" made with the freshest and finest ingredients.

 I want to ensure that the products I offer to my customers are always of the best quality.

 They are not only a delicious meal, but they are also rich in protein, iron, fiber and vitamins, while also being low in fat and cholesterol.

2. Product and Customer Summary:

 What is an Empanada?

 The Empanada is a Latin American pastry turnover filled with a variety of savory ingredients that is then either baked or fried.

 Target Market (Potential Customers)

 The Empanadas are for everybody. Children, adults, old people.

 First target the South American Market and later make them popular in the American market.

 Marketing

 I will use Facebook, Yelp, YouTube and many more websites to market and sell empanadas.

 I plan to sell the empanadas by: (Price)

 Three empanadas: $10

 Dozen empanadas: $35

 Types

 I will have many combinations of ingredients and varieties of empanadas that are sure to always delight and satisfy every palate.

 Types: Chicken, meat, vegetarian, cheese, tuna, plus others that are still to be determined based on orders placed and feedback received.

 Expenses and Revenue

 Investing around $40 = 50 Empanadas

 50 empanadas = 4 dozens

 Each dozen = $30

 4 dozen =$120

 $120- $40= $80 “Profit”

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