Marketing Management

List of five products or services involved in each activity of my first hours of the day:

a) Mobile. I use my mobile phone in the first two hours of the day due to the fact that I need two functions among the ones that it provides: the alarm and the clock. I chose an Apple phone because of the design, the applications which can be installed and the reputation it has throughout the world. In conclusion, my judgement about the Iphone is completely positive, even if the price is the only drawback. Since it was the first time I had bought an Apple product, I cannot consider myself loyal to the brand, but I can affirm that in the future I would like to buy an Apple laptop as well.

b) Milk. I share this product with my roommates and together we have decided to buy the “Champion” milk. This choice was dictated by the exigency to save money and by the group’s will; personally I would not face any problem in introducing alternative products, even if my opinion about the brand is positive.

c) Soap. The first time that I’ve purchased the “Abbott & Broome” soap, this choice was dictated by the reasonable cost and by the packaging that reflects my tastes. I share this product with other people and for this reason the decision about the purchase was also influenced by their presence; but the brand was almost irrelevant.

d) Eyes pencil. Since I employ the pencil for eyes every morning, I consider myself a loyal customer of the product. As it regards the brand, I currently own a KIKO pencil; I have already stocked at the stores of this brand thanks to an excellent price/quality ratio. The choice was due to my personal needs, but also based on my friends’ experiences. Through the use of alternative products I probably would not get the result I aim at, and for this reason I tend to remain loyal to the product I have used so far.

e) Internet connection. I regularly employ the Web in order to keep in touch with my friends and family, to look for information about school subjects and to stay updated about important events happening in the world. These functions may be replaced by telephone, by books, by television and newspapers, nevertheless the Web is currently faster and more convenient.

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