Marketing Management

Marketing Management

Product:

Coca-Cola

1) What is the product they are selling?

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines through out the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers through out the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores, vending machines and restaurants.

2) Which are the features and benefits of the product?

Features:

The design of the bottles and cans Coca Cola is attractive and in all them we can see the logo of Coca Cola with red background.

This is a brand worldwide and most preferred by consumers because of their peculiar taste.

Coca Cola has different variety of products, also has different forms, such as six pack or four pack.

Benefits:

It is ideal to stay alert and increase concentration. It gives you energy.

3) Describe the AIDA of the product?

ATTENTION: they attract the attention of everybody around the world who likes to drink sodas.

INTEREST: They make people believe that they are going to satisfy their needs and they are not going to be thirsty.

DESIRE: to taste a delicious soda.

ACTION: people can find this product in whatever place. It is easy to find.

4) Who is the target customer? What kind of customers is the ad directed at?

To everybody who likes tha sodas. Due to the large success of the drinks coca cola is in demand worldwide. As such the Coca Cola brand is sold in most countries in the world.

5) What is the image of the product?

6) Which changes will you make it regarding manufacturing,branding or packaging?

it would be good if it is healthy but the brand and the pack is good for us.

7) Which are the methods they used to promote the product?

They use the newspaper,magazines,tv, radio, to give free objects like penknife, bookmarks, clocks or crystal chandeliers.

They make relations with restaurants, when you buy an hamburger in a restaurant they will give you the hamburguer and a coke.

8)Which are the competitors of the product?

We can find a lot of brands that want to have a lidership like the Coke:

Pepsico Dr Pepper Snapple Group, Inc.

Groupe Danone Water Division Private

Nestlé Waters

ITO EN, LTD.

Red Bull GmbH

Cott Corporation

Britvic Plc

Ocean Spray Cranberries, Inc. Private - View Profile

Nestlé S.A.

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