Executive Summary

The concept

Ecological businesses are not very common in Mexico. But the megatrends are leading to the type of business that helps the environment and that recycles. Because of the change in the weather and the global warming that we are facing, recycling will become soon a lifestyle in which helping the environment will be a necessity. This field of business is new, so there are neither leaders nor customer loyalty, so it is easier to establish a company to secure a leading position in the field.

Background

We recognized this opportunity because it is a field not that common in our country and that it is necessary because of the contamination and global warming. We see these as an opportunity of business but also as a way to help our country and our world not only by recycling but also by creating a conscience in the society.

The company

Eco&Art is a socially responsible company that sells original daily-life products made by urban artists with recycled materials. Our mission is to reduce trash by expanding art and creativity.

We are a start up business; we are on the first stage of business. The legal form of organization of our company is general partnerships, all the members of our company have the rights to participate in the management of the company, and we share or the profits or losses.

The market

Guadalajara is Mexico's second most populous municipality. The Guadalajara Metropolitan Area includes seven adjacent municipalities with a reported population of 4,328,584 in 2009.

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