Analisis caso mercado coportamiento consumidor ingles.

Case study 3

How second-hand consumption re-enchants and empowers the consumer’s life.

The second-hand consumption market is a non-common market that is typical only in some places,   depending on the culture of the country or the way of doing of the people in some places or communities that tends to recycle or exchange their possessions. In this case in  a little region of North France near French-Belgian frontier area its a place that is typical in some villages these type of stands or flea markets. On the contrary it’s not typical in Paris where they moved after Philippe’s training course. I suppose that it’s not typical there and it’s an other way to consume and attitude, I mean that a way that keep the consumption of new products going on be on the last fashion style that promotes consumption and not to recycle.

Now it’s important to talk about consumer market and purchase behavior that is a consequence of market orientation which is focused on satisfying the consumer needs on the previously created ones that’s why the different markets and consumer behavior on Paris and North France near Belgian frontier villages.

Consumer behavior analysis.

EXTERNAL: Culture and social groups.

INTERNAL: Personal and Psychological.

There are two factors that affect the consumer behavior, an internal variable and an external variable, the internal variable needs imply motivation, perception and learning by experience, apart from creating personal characteristics and attitudes, at the same time divided as cultural and social.

Regarding the external personal and psychological aspects we can define concepts such as economic situation, personality or motivation and  perception.

Applying on the case we can say that external depends initially on Culture, when this couple (Anne and Philipe) moves to the north they start living in another community with different values, perceptions and preferences that are remarkable of the people that lives there. Following the same way maybe its subcultural is different on Paris, maybe there,  are more re or not at all cosmopolitan like Paris and also a different wealth and lifestyle clearly different in comparison to there. That type of external factors affect consumers behavior (Anne and Philipe) and makes them start buying more in second-hand markets, enjoying the experience as a routine; their perception on consumption changes and they think about the irrational consumption in Paris, where people buy new products instead to recycle and repair products.

Regarding internal factors that affect lifestyle, they also affect on behavior because as citizens of their new living place, it has changed their lifestyles into less-consumption dependants  and a more recycling attitude and thus,  they become more adapted and they fit better in their “actual” North France lifestyle, and also with the new aspects of their personality. Also comment Psychological part of the internal factor change your attitudes and beliefs due to new experiences and motivations.

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