Marketing Analytics

The Best Cloud Business Intelligence Solutions for Marketing Analytics

By Jason Bowden, Published September 14, 2014

Cloud based business intelligence is a game changer in the digital business. All types of businesses, from small to large enterprises are equally adapting to the emergence of cloud based tools to enhance business intelligence. Small to medium business enterprises are now embracing cloud based applications to make their marketing strategies highly competitive. Large firms, on the other hand, are using cloud business intelligence solutions in further expanding their market and using it for experimentation in furtherance of building a more productive market environment.

Cloud business intelligence (BI) delivers productivity tools and applications that are highly beneficial to businesses. Among these benefits include the speed of deployment and implementation of various business apps, scaling up of web applications and the integration of business intelligence apps to enhance business productivity and cost effectiveness. If you are not yet embracing cloud business intelligence solutions, it is about time that you should try to make your business more adaptive to this driver of change in the digital marketing industry.

There are many cloud business intelligence solutions available in the market today and choosing the best one for your business may be a painstaking task for you. Here is our review of the best cloud business intelligence solutions that you can find in the market today to help you choose the one that most fit your business solution needs.

SAS

SAS offers cloud BI solutions that will give relief to your IT department in conducting a more thorough analytics of your data. Its visual analytics feature provides network diagram reports, decision trees and business intelligence analysis in real time with the least effort of coding done by your IT staff. The tool exerts better efficiency with sophisticated results. A plus is its visualization software that makes data interpretation easier.

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This cloud BI solution provides collaboration tools with innovative applications to various industries like education, banking, automotive, manufacturing, and communications. SAS can detect data anomalies and predict future business outcomes. Most of the users of SAS rely on its ability to provide insightful analytic reports that help them make informed and educated business decisions. You can use SAS for data visualization, data mining, statistical analysis, and business forecasting.

IBM

IBM is more than just a consulting company. It also has cloud based solutions for growing business intelligence. It offers predictive analytic solutions for businesses. It has products called Cognos and SPSS deployed in their Education Cloud infrastructure. Its apps are also used in various industries and enterprise levels. The majority of the users of IBM cloud BI solutions is able to enjoy a more cost effective solution for managing data to increase return on investment.

The data collection is highly scalable and user friendly. It provides dynamic queries and broad data collected that can be accessed in the cloud using Smartphones, tablets and computers. The IBM’s Cognos

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