Caso De Estudio Cadena De Suministros De Regal Marine

The 7 minute video available from Prentice Hall is designed to supplement this case and was filmed specifically for this next. This video also appears as a 2 minute video clip on the student CD in the text.

1.- An additional technique that might be used by Regal Marine to improve supply chain management is to work with personnel agencies as part of the outsourcing, recruiting, and screening process for employees. Additionally, Regal can begin to incorporate suppliers into its schedule to reduce on-hand inventory and related costs.

2.- The typical response by members of the supply chain through partnering is to further the understanding of end users´ needs as the suppliers become increasingly integrated through the purchaser´s (in this case Regal´s) customer base. As they learn more about the end user, suppliers improve the products in accordance with needs of those end users. Regal can be expected to develop long-term contracts and integrate suppliers into their strategy, aggregate scheduling, and detail scheduling so they understand Regal Marine´s requirements.

3.- Supply chain management is as important to Regal as it is to virtually all manufacturers because a huge amount of Regal Marine´s dollars are spent on purchases. Additionally, the quality of those purchases has significant impact on the quality of Regal´s end product. Consequently, enhancements in terms of quality. Delivery and price have substantial impact on Regal Marine´s market and bottom line. Regal selects suppliers whose strategy of innovation and quality matches its own.

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