Caso 4 Solving Business Problemthrough Collaboration

CASE 4

SOLVING BUSINESS PROBLEM THROUGH COLLABORATION

ANDREA HERNÁNDEZ

PAULA BELTRÁN

NICOLÁS LATORRE

LORENA LEHMANN

MARIA FERNANDA ROJAS

Presentado a: LUIS FERNANDO CORREA

MERCADEO

GRUPO 2-1

ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS

UNIVERSIDAD DE LA SABANA

15 DE AGOSTO DE 2014

BOGOTÁ D.C

2014-2

Cisco System: Solving Business Problems through Collaboration

1. BACKGROUND

2. UPDATING

3. PEOPLE INVOLVED

4. ORGANIZATIONS INVOLVED

3M

Is a diversified technology company serving customers and communities with innovative products and services. Each of our 6 businesses found in leading positions in the global market. This company is associated with Cisco.

United Technologies

(UTC) is a diversified company that provides a broad range of high-technology products and services to the global aerospace and building systems industries. Our commercial businesses are Otis elevators and escalators and UTC Climate, Controls & Security, a leading provider of heating, ventilation, air conditioning, fire and security systems, building automation and controls.

Facebook

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate.

Cisco Security provides the industry’s most comprehensive advanced threat protection portfolio that is integrated, pervasive, continuous and open. Cisco’s threat centric approach to security reduces complexity, while providing unmatched visibility, continuous control and advanced threat protection across the entire attack continuum

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Huawei

Huawei is a leading international provider industry solutions information and communications technologies (ICT). Huawei fits revolutionary transformation in the IT industry through the continued development of consumer-oriented strategies and technologies. Specifically, Huawei innovations are extending from the telecommunications network operators to Business Company and customer. These are areas where Huawei will contribute to the development of the business of "Cloud-Pipe-Device" devices.

The January 23, 2003, Cisco Systems sued Huawei Technologies Co.Ltd. And its subsidiaries Huawei America Inc. and Futurewei Technologies Inc. for illegal copying of intellectual property Cisco.3 the lawsuit accuse Huawei of "Haber illegally copied and misappropriated Cisco IOS software, Cisco infringing numerous patents." Cisco Demand suspended for violating the law on October 1, 2003, then, Huawei agreed modification of some of its products.

The company also operates a central research organization that pursues technologies for improving the performance, energy efficiency and cost of UTC products and processes. This company is associated with Cisco

5. MAIN PROBLEM

Cisco is a company that provides technology products and services through partnerships between the company and the customer, which is called in the text "B to B company". This is a company that has been characterized to be in collaboration with business, in terms of systems management and communication between the company and its customers, suppliers, employees and partners. As we can see in the chart below, we show the increasing drop in business investment:

We can conclude from the above graphic, the company has had a declining investment in its actions because the great powers as HP, IBM and other technology have overcome Cisco Systems. This information is supported by an article in the business magazine Forbes, the article is as follows:

“Layoffs are usually good news for shareholders, as they boost the company’s bottom line and equity price. That’s not the case for

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